vesh.
Get paid for every view you earn.
A performance marketplace connecting brands with India's everyday creators — priced per 1,000 views, paid only on results.
A broken market on both sides.
They pay for follower counts, not results.
Flat influencer fees, no view guarantee, and reach that's expensive and hard to measure. A campaign can flop and the bill stays the same.
Real audiences, but no way to get paid.
Brand deals go to the top 1%. Millions of small and mid creators pull strong views every week with nothing to monetize them.
vesh closes this gap — and prices on the one number both sides agree on.
Post a campaign. Creators deliver. Pay per 1,000 views.
Brands post campaigns
An agency sets a brief, a total budget, and a payout rate per 1,000 views.
Creators join & post
Creators browse open campaigns, make content to the brief, and publish to their audience.
We verify & pay
vesh tracks verified views and pays each creator automatically — per 1,000 delivered.
Brands spend only on views that actually happen. Creators of any size get paid the moment their content performs.
More reach, more views — for less.
| Influencer deals | Paid ads | vesh | |
|---|---|---|---|
| Priced on | Follower count | Auction / impressions | Delivered views |
| Who carries risk | The brand | The brand | The creator |
| Cost per 1,000 views | ₹150–400 | ₹100–250 | ₹40–120 |
Rates illustrative — pilot benchmarks coming soon.
Any creator can turn views into income.
Example: a mid-sized creator running 6 campaigns a month.
Illustrative example — actual earnings vary by campaign and reach.
We earn a margin on every 1,000 views.
per 1,000 views
per 1,000 views
~20% take rate
+ Featured placements. Brands pay to surface campaigns to top creators.
+ Agency tools. A subscription dashboard for managing campaigns at scale.
India has the creators. The money hasn't reached them yet.
content creators in India across short-form video (est.)
influencer & creator marketing spend by 2028 (est.)
of creators earn meaningfully from their content (est.)
Building the MVP, piloting this year.
MVP build
Campaign engine, view verification, automated payouts.
Closed pilot
50 creators, 5 brand campaigns, real payouts.
Public launch
Open platform on Instagram & YouTube Shorts.
Scale
10k+ creators, multi-platform, agency tooling.
No paid acquisition yet — the model is the moat: brands follow views, creators follow payouts.
The default way India's creators get paid for the views they earn.
We're inviting the first cohort of creators and brands. Tell us who you are and we'll reach out when the pilot opens.